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SEO and Internet Marketing

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

 

Our SEO Solution

  • Optimization
  • Web Analysis
  • High Ranking

 

Website

Website from scratch? The golden rule is to have a website that will end up on the first page of Google, Yahoo! and MSN. Do you believe your competitor’s website is better than yours? Do you want to make your website one of the top ten in the world?

 

Patience

Results often take time. Even to be indexed may take up to 3-6 weeks. If you’re a smaller business and you have just entered the industry then it may take you longer to be familiar with the concept.

 

Your URL

Does it sound SEO friendly? A tip is not to use underscores and over do it with 3 or more hyphens. It may appear to look too much like spam.

 

Meta tag

Make sure you are using a unique and relevant title and meta description on every page. The most important page is your title page for SEO. Your ranking does not really contribute to your meta description but will be seen as a small paragraph in your listing. Make sure you include relevant keywords in your meta description and so that it will attract searchers to view your website.

 

Be unique

Check if your content is unique by writing a description of what you are selling that is different to your competitors. You want to stand out and not have the exact same descriptions as everyone else selling the same product. Use your keyword research to incorporate this into your description.

 

Link Building

Linking building is very important to create back links to your website. Submit your website to free shareware sites, make sure you link to relevant websites similar to yours. This is time consuming but it works!

 

Anchor text

Use your keywords as anchor text when linking internally. Anchor text helps the “spiders” by telling them about what the linked-to page is about. Links that are clickable on do nothing for your search engine visibility.

  • SEO Action Plan 
  • Keyword Reseach & Web Site Optimizer Module
  • Search Engine Submission & Google Sitemap Module 
  • Link Building and Analysis Module 
  • Web Ranking and Reporting Module
  • SEO Project Management Module